More Leads Aren't Always the Answer. More Customers Are.
Discover how much additional revenue your business could generate by converting more of the opportunities you're already getting.
Let's Look at Your Business
Enter a few numbers to discover how much revenue you could generate by converting more of your existing opportunities.
Revenue & Goals
Tell us where your business is today and where you want it to be.
Your total reported yearly business revenue.
The yearly business revenue target you're aiming for.
The extra revenue you need to bring in each month to hit your yearly goal.
What Is a New Customer Worth to Your Business?
Think about the typical revenue generated when you win a new customer or job.
Smaller jobs or entry-level customers.
Used as the primary calculation input.
Larger jobs or premium customers.
Low and High values are optional and used later to show a revenue range. They should satisfy Low ≤ Average ≤ High.
How Many Opportunities Are You Getting?
Count each unique prospect once — not every contact attempt.
Include new inquiries from all sources — phone calls, form submissions, referrals, and other genuine sales opportunities — not just paid advertising.
How Many Leads Become Paying Customers?
Two stages turn an opportunity into revenue: getting it booked, then closing it.
Leads that become booked appointments or estimates.
Booked opportunities that become paying customers.
How Your Opportunities Flow Today
Based on the numbers you entered, here's your current lead-to-revenue funnel.
How your lead-to-customer rate is calculated
Booking Rate 45.0% × Close Rate 40.0% = Lead-to-Customer Rate 18.0%
100 leads × 45.0% booked × 40.0% closed = 18.0 closed customers, or 18.0% of your total leads.
Your lead-funnel revenue estimate may differ from your total reported revenue because existing customers, recurring revenue, other sales channels, and estimates can affect your business's actual revenue.